Mailchimp (email marketing)
Keep a Mailchimp audience in step with your membership using sync rules, tags and marketing consent.
If your club sends newsletters or campaigns from Mailchimp, this keeps the audience honest without anyone exporting a spreadsheet every few weeks. You write rules describing who should carry which tag - "everyone in the Senior Squad", "anyone whose membership lapsed this season" - and Rowbot keeps Mailchimp matching as people join, move squad and leave.
Mailchimp is connected under Club Settings → Integrations, not Financials - it is not a payment or accounting tool. You need the Admin role.
Connect and write your first rule
Open Club Settings → Integrations and connect Mailchimp. Use a login with access to the audience you want to sync.
Write a sync rule. Choose who it covers, the audience it writes to, and the tag to apply. A good first rule is a broad one - all current members - so you can send to everybody without maintaining a list.
Decide what happens when someone stops matching. Leaving the club, or moving out of the squad a rule covers, can either remove the tag or leave it in place.
Connecting alone does nothing. No contact is created, tagged or changed until a rule exists. You can connect, look around, and leave it like that indefinitely.
What Rowbot will and will not touch
This is the part worth being sure about before you connect a live audience:
- Rowbot only ever adds and removes the tags it applied itself, and it tracks which those are. Your own tags, segments and contacts are left alone.
- One tag per audience belongs to one rule. Two rules cannot fight over the same tag - they would undo each other on every run - so Rowbot refuses the second one.
Marketing consent
Each rule decides whether it requires marketing consent. Use that to keep genuine marketing separate from operational contact.
Consent stays in step in both directions: if someone unsubscribes in Mailchimp, Rowbot withdraws their marketing consent to match, so your records never claim permission the member has actually revoked.
Sending marketing to people who have not opted in is a legal problem, not just an etiquette one. If a rule feeds a campaign audience, require consent on it.
What's next
- Data and privacy - consent, retention and what the club holds.
- Notifications - the messages Rowbot sends itself, which are separate from your Mailchimp campaigns.